Effective Date: 14-Aug-2023
Last Updated: 10-June-2025
What are cookies?
How do we use cookies?
Types of Cookies we use:
Cookies
Embedded_video
- YSC
to Store and track interaction.
- VISITOR_INFO1_LIVE
to provide bandwidth estimations.
- GPS
to store location data.
- PREF
to store user preferences.
Analytics
- VISITOR_INFO1_LIVE__default
youtube.com
- VISITOR_INFO1_LIVE__k
youtube.com
- Conversion
www.googleadservices.com/pagead/conversion/
- 1P_JAR
google.com and local variations, e.g. google.de
- _gcl_aw
Set from partner domain
- _gcl_gb
Set from partner domain
- FPGCLGB
Set from partner domain
- FPGCLAW
Set from partner domain
- RUL
doubleclick.net
- ANID
google.com and local variations, e.g. google.de
- FPAU
Set from partner domain
- aboutads_sessNNN
doubleclick.net, google.com
- pm_sess_NNN
doubleclick.net, google.com
- pm_sess
- ACLK_DATA
- id
- test_cookie
- DSID
- NID
- GED_PLAYLIST_ACTIVITY
Allow Google DoubleClick to track website usage and help serve the most relevant ads to you
- _gcl_au
to store and track conversions.
- __utmd
to store and track visitor journeys through the site and classifies them into groups.
- _gac_UA
- _utm
to store and track visits across websites.
- _dc_gtm_UA
to store number of service requests.
- UTMD_
to store and count pageviews.
- gtag_logged_in
- _gat_gtag_UA_
- utm_campaign
to Provide parameters to URLs to identify the campaigns that refer traffic.
- utm_source
to Provide parameters to URLs to identify the campaigns that refer traffic.
- _opt_expid
Thrown when a redirect experiment is running. Stores the experiment ID, variation ID, and referral source to the redirected page.
- _opt_utmc
Retains the last query parameter utm_campaign.
- _opt_awkid
Used for campaigns linked to Google Ads Criteria IDs.
- _opt_awgid
Used for campaigns associated with Google Ads ad group IDs.
- _opt_awmid
Used for campaigns linked to Google Ads Campaign IDs.
- _opt_awcid
Used for campaigns that are linked to Google Ads customer IDs.
- _gac_
- _gac_gb_
- _ga_
- _gaexp
- __utmxx
Determines when the experiment in which the user participated expires.
- __utmx
Determines if the user took part in the experiment.
- __utmv
Stores data about a visitor level custom variable. Thrown when a developer uses the _setCustomVar method with a visitor-level custom variable. Also used by the _setVar method, which is no longer supported. Updated every time data is sent to Google Analytics.
- __utmz
Stores information about the source of traffic or campaign, allowing you to understand where the user came to the site from. Generated when the library is run and updated every time data is submitted to Google Analytics.
- __utmc
Not used in ga.js. Installed for interoperability with urchin.js. Previously worked in conjunction with the __utmb cookie to determine whether a user should start a new session or visit.
- __utmb
Used to define new sessions / visits. Thrown when the JavaScript library is executed if there are no existing __utmb cookies. Updated every time data is sent to Google Analytics.
- __utmt
Limits the frequency of requests.
- __utma
Allows you to distinguish between users and sessions. Thrown when the JavaScript library is executed, if there are no existing __utma cookies. Updated every time data is sent to Google Analytics.
- AMP_TOKEN
Contains a token that can be used to get the Client-ID from the AMP service. Other possible values: disabling the function, active request, or an error in obtaining the Client-ID from the AMP service.
- _gat
- _gid
Allows you to differentiate between users.
- _ga
Unassigned
- google_ama_settings
- google_pub_config
- __utm.gif
Marketing
- _fbm_
to store account details.
- actppresence
to store and track if the browser tab is active.
- sb
to store browser details.
- csm
to provide fraud prevention.
- c_user
to store a unique user ID.
- datr
to provide fraud prevention.
- _fbp
to store and track visits across websites.
- act
to Store logged in users.
- fr
to provide ad delivery or retargeting.
- wd
to read screen resolution.
- xs
to store a unique session ID.
- fbm
to store account details.
- _fbc
to store last visit.
- _js_datr
to store user preferences
Manage cookie preferences
You can change your cookie preferences any time by clicking the button bottom right. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using any other web browser, please visit your browser’s official support documents.
